Category: All Blogs
Let Website Visitors Register and Login Using their Favorite Social Network Credentials.
One of the most effective things that every organization can add to their website is Social Login. Social Login allows users to register and login to your site using their existing login credentials from Facebook, LinkedIn, Twitter, or other social networks. There are a number of very specific and compelling reasons for configuring your website [...]
Leveraging LinkedIn Groups – Find Your Focus
LinkedIn has a number of powerful application features that are designed to help you find and connect with other people professionally. One such feature that is sometimes overlooked by novice and even long-time users is called LinkedIn Groups. However, among veteran users who have seen real marketing success using LinkedIn, “Groups” is often considered to [...]
Social Media Tools Pinpoint Your Marketplace
By definition, social media is interactive media, it is about give-and-take and honest open communications. There is a relaxed and informal aspect to it. However, just signing up for a Facebook and Twitter account and being willing to “dive right in” isn’t necessarily the best approach to launching your social media strategy. Like any other [...]
Going “Old School” With Social Media
It seems that customers want the best of yesterday and today. They are already using the social web to do business – to do research, share ideas, experiences and opinions -to interact with thousands of people at the click of a mouse. Businesses wanting to stay on the profitable side of this trend need to [...]
A Recipe for Blogging
Monday I decided to start blogging and make it a part of my life, like eating. I’d think about it every day, engage in it to some level, and enjoy it. The pace of business and technology requires blogging. Like the daily newspaper or news source, we don’t have a choice. That’s probably why you’re [...]
Yesterday’s Company Websites Are Rapidly Becoming Obsolete
The company website, as we have known it for the past decade or more, is dead. Stick a fork in it – it’s done. Okay, I’m being a little dramatic; that’s a little bit overstated, but not by much. Today the web is social, and that changes everything. People have learned to expect much more [...]
Does A Company Facebook Page Replace A Company Website?
I was talking yesterday with a representative of a company that was planning a big investment increase in their Facebook presence over the next 12 months. When I asked her how she planned to leverage that investment to improve the performance of her existing web assets and her overall web strategy, she seemed perplexed. So [...]
The Forward Fifty – Identifying the most innovative insurance agencies in America
A few days ago, I was talking with a friend about the range of disparity among insurance agents in terms of their adoption of social media. As with everything that is new and evolving, we both agreed that the range of disparity could be thought of in terms of a spectrum, with agencies spread fairly [...]
Is Your Website Ready for the Social Web?
Consider the following scenario: Over the summer, you assembled your team and got them pointed in a new direction – toward social media as a business-critical marketing channel. They embraced the idea and collectively began investing the time and energy to get up-to-speed. Now they are fully engaged and executing your plan enthusiastically. You’re starting [...]
Top 10 Social Media Videos
I have to admit that YouTube has replaced virtually every self-help manual I used to own. Last month when I needed to do some wiring in the house, I didn’t even think of looking anywhere else but YouTube to learn how. One quick search on my IPhone and sure enough there were a dozen different [...]
